Recently, the 137th China Import and Export Fair (Canton Fair) came to a successful conclusion. As the "wind vane" and "barometer" of China's foreign trade, this year's Canton Fair has attracted buyers from more than 200 countries and regions around the world. Zhongkai High tech Zone carefully organized 19 outstanding enterprises to showcase their industrial advantages and innovation strength in core areas such as new energy vehicles and smart travel, electronic consumer goods and information products, smart homes, etc. with 41 booths. They showcased the industrial advantages and innovation strength of "Zhongkai Intelligent Manufacturing" to buyers from more than 200 countries and regions around the world, and ultimately won approximately 3.74 billion yuan (including intended transactions) in orders, further expanding their international market territory.

　　Innovative products attract attention, and the Zhongkai exhibition area is popular

　　At the Canton Fair exhibition area, enterprises in Zhongkai High tech Zone have showcased their "hardcore" products one after another. TCL Industrial Holdings Co., Ltd. brings the latest research and development of smart home product matrix, while Pushida (Huizhou) Electronic Technology Co., Ltd. showcases high-end electronic information consumer products. These high-tech products attract many international merchants to stop and have a lively atmosphere for on-site negotiations. Among them, TCL, with nearly 100 innovative products in six smart technology categories, comprehensively demonstrated the integration and innovation of AI technology. The smart high-definition televisions, refrigerators and washing machines launched by TCL, with flexible operating performance and accurate identification technology, became the focus of the exhibition area, and were favored by purchasers in Europe, the United States and the "the Belt and Road" countries.

　　It is worth mentioning that at this year's Canton Fair, Zhongkai Enterprise has seen many "new faces". Guangdong Jiulian Technology Co., Ltd. (referred to as "Jiulian Technology"), which participated in the exhibition for the first time, unveiled 8 products. In recent years, in addition to deepening its traditional advantage areas such as set-top boxes and routers, Jiulian Technology has also added new tracks such as floor cleaning robots. This year's newly launched floor cleaning robot has attracted many domestic and foreign customers to come and negotiate. During the exhibition, the company welcomed over 70 potential customers, mainly from Europe, India, and South Korea. Among them, European customers such as Germany and Italy showed strong interest in its products, and the company has actively followed up with potential customers. Future cooperation is worth looking forward to.

　　More than 85% of our business is in the domestic market, and we have never participated in the Canton Fair before. It can be said that the exhibition effect far exceeded our expectations. "Li Hongliang, the person in charge of the Jiulian Technology Exhibition, said that he participated with a trial and error attitude, but unexpectedly found that there was a strong demand for smart home products in the market. During the exhibition, over 90% of the customers received by the company focused on smart home products, which made the company more clear about its future development direction. Li Hongliang revealed that through the Canton Fair, the company plans to increase investment in the field of smart home, actively participate in the "the Belt and Road" national exhibition organized by the government, and gradually optimize the market layout.

　　In the past, we mainly participated in industry exhibitions, and this is our first time participating in the Canton Fair. "The person in charge of Huizhou Lusen Lighting Co., Ltd. (referred to as" Lusen Lighting ") introduced that the company brought three major categories of flagship products at this Canton Fair: multiple new COB linear light strips, more than 200 light strip connector products, and new controller products adapted to light strips. Among them, newly developed connectors and new controller products have become the "trump cards". In the field of light strip connectors, products developed by Lusen Lighting have strong DIY properties, breaking down barriers in the end consumer market. Compared to similar products, they are more convenient to operate and have higher reliability. In terms of control systems, in response to the problem of market polarization, Luxen Lighting has launched a new controller product that caters to both intelligent and non intelligent needs, providing customers with more flexible choices. With innovative products, Lusen Lighting has attracted more than 200 customer visits, of which nearly 40 customers have expressed their intention to cooperate deeply.

　　Breaking through the situation and adapting effectively, diversified layout to explore new blue oceans

　　Faced with the impact of tariff policies and increasing uncertainty in the global trade market, Zhongkai's participating companies actively seek change, decisively break free from the shackles of single market dependence, and turn their attention to broader overseas markets, fully exploring the emerging market landscape.

　　The person in charge of Lusen Lighting admitted, "The tariff adjustment has had a significant impact on the company." During its first participation in the Canton Fair, Lusen Lighting further expanded its business awareness - in addition to the traditional European and American markets, there are also more potential markets hidden. In the past, we mainly focused on the European and American markets. However, during this exhibition, we found a significant increase in customer demand from Asia, Africa, and Latin America, which has great potential. The person in charge of Lusen Lighting said that the Canton Fair has built a bridge for enterprises to directly communicate with the end market, effectively promoting order fulfillment. At present, the company has reached cooperation agreements with companies from Ecuador, Kazakhstan, Brazil, Peru and other countries, with an order amount of about 500000 to 600000 US dollars. There are also multiple potential cooperation projects under negotiation. Next, Lucerne Lighting plans to take the "the Belt and Road" and Asian, African and Latin American markets as new driving forces, optimize product configuration, and launch cost-effective products, which is expected to achieve performance growth by virtue of the number of orders.

　　Other exhibitors also said that in the face of the complex international trade situation, they will diversify their market layout in the future, deeply tap the potential of emerging markets such as the "the Belt and Road", actively respond to the new situation and changes in the foreign trade environment, strengthen the key core technology, launch more products with core competitiveness and meet market demand, and expand a broader market with high-quality products and services.

　　It is reported that the number of buyers from emerging markets such as Southeast Asia, the Middle East, Africa, and Latin America has significantly increased at this year's Canton Fair. I rarely used Chinese batteries in the past, but the products of Beise New Energy have performed very well. They not only provide a 10-year warranty, but also have very competitive pricing. We are very satisfied. "At the booth of Beise New Energy Technology Co., Ltd. in Huizhou, Jason Robinson, a purchaser from Jamaica, praised the company and said he would visit the company in depth:" The product quality and service of Beise New Energy have left a deep impression on us, and we look forward to further cooperation in the future

　　Preliminary statistics show that at this Canton Fair, Zhongkai's participating companies have achieved a cumulative order amount of approximately 3.74 billion yuan (including intended transactions), demonstrating strong foreign trade competitiveness and market recognition.

　　Government and enterprises work together to create a new highland of openness

　　In order to assist enterprises in grabbing orders, the Zhongkai High tech Zone Management Committee attaches great importance to the participation work of this Canton Fair, deploying and implementing targeted measures in advance, deepening the full chain mode of "pre exhibition guidance, in exhibition services, and post exhibition follow-up", and taking multiple measures to provide good service guarantees.

　　During the exhibition, the Zhongkai High tech Zone Management Committee assisted enterprises in "going global" through product promotion, business negotiations, cooperation signing and other forms. If the "Gathering Momentum in Huizhou, Leading the Future with Intelligence - Huizhou Zhongkai Investment Promotion and Exchange Conference" is successfully held, 24 projects will be signed with a total amount of 6.169 billion yuan, covering industries such as ultra high definition video display, energy electronics, and intelligent terminals, attracting about 200 participants from chain leaders such as TCL, EVE Energy, Huayang, Desai, as well as upstream and downstream enterprises in the industry chain, well-known enterprises, association institutions, and financial institutions. Not only does it provide a platform for enterprises to showcase their own strength, but it also promotes cooperation and communication between upstream and downstream enterprises in the industrial chain, and drives the development of industrial clusters.

　　The Canton Fair is an important platform for enterprises to explore the international market. We will continue to optimize foreign trade services, help enterprises seize orders and expand markets, and promote the high-quality development of the high-tech zone's outward oriented economy. The head of the Science and Technology Innovation and Investment Promotion Bureau of Zhongkai High tech Zone stated that we will continue to follow up with the progress of enterprise order landing, and through comprehensive services such as policy support and resource docking, help enterprises stabilize orders, promote contract fulfillment, and expand channels, and accelerate the transformation of foreign trade achievements into economic development effectiveness.

　　Although the offline exhibition has concluded, the online platform of the Canton Fair is opening up an "never-ending" trade docking mode. Zhongkai Enterprise is seizing opportunities and leveraging exhibitions as a pivot to drive the industry's value to soar. In the future, Zhongkai High tech Zone will take this Canton Fair as an opportunity to further deepen opening up to the outside world, cultivate more innovative enterprises with international competitiveness, and inject new momentum into global trade cooperation.