Real money and direct subsidies. Since the launch of the policy of exchanging old for new to promote consumption, Zhongkai High tech Zone has carefully organized a series of colorful activities for exchanging old for new consumer goods. Through the dual wheel drive of "policy+activity", preferential measures have been implemented to vigorously promote the exchange of old for new consumer goods such as automobiles, home appliances, and home decoration, injecting full vitality into the Zhongkai consumer market.

　　In major electrical appliance stores in Zhongkai, promotional slogans for home appliance subsidy policies have been posted in prominent locations, such as "20% discount subsidy for purchases" and "maximum subsidy of 2000 yuan per item". Many customers are currently purchasing household appliances such as televisions, refrigerators, and washing machines.

　　After using the air conditioner at home for nearly 10 years, the cooling effect is not as good as before, and the electricity bill is still quite high. Seeing the event, Ms. Tan, a citizen, came to the scene specifically to take a look. After learning about the trade in policy, Ms. Tan went to the store for consultation and chose a Gree air conditioner worth more than 3000 yuan. After enjoying policy subsidies, she bought this desired product for just over 2000 yuan and felt it was very affordable.

　　There are still many consumers like Ms. Tan. They all expressed that taking advantage of the welfare subsidies jointly launched by the government and enterprises, with affordable prices, they would give their families a comprehensive upgrade in their quality of life. Data shows that during the 7-day National Day holiday, Zhongkai implemented a national subsidy of 1.7144 million yuan for offline household appliances and consumer goods alone.

　　Recently, Zhongkai High tech Zone and Huizhou TCL Electric Appliance Sales Co., Ltd. jointly held a special event to thank teachers for exchanging old appliances for new ones. More than 300 teachers from Zhongkai High tech Zone and the whole city participated in the event, and the sales revenue on that day was about 300000 yuan. The person in charge of TCL Home Appliances stated that the government has provided a certain percentage of preferential subsidies for the trade in promotion of home appliances. Since September, Huizhou TCL Electrical Appliance Sales Co., Ltd. has achieved sales of over 7 million yuan.

　　The relevant person in charge of the Science and Technology Innovation and Investment Promotion Bureau of Zhongkai High tech Zone introduced that during the National Day period, the bureau mobilized enterprises in the zone to prepare various consumer promotion activity plans, carried out multiple high-quality consumer goods trade in promotion special activities, and encouraged and supported enterprises to carry out various consumer goods trade in promotion Zhongkai special activities 15 times through government enterprise cooperation, achieving good results. If TCL's full product discount and government trade in subsidy activities are carried out in Tianyi City, the sales revenue will be about 1 million yuan; Launching home furnishing malls to carry out activities such as the "Renewal" shopping festival for home decoration kitchens and bathrooms, with sales of approximately 500000 yuan.

　　Driven by policies, offline consumption in Zhongkai High tech Zone continues to heat up, and the potential renewal demand for a batch of large commodities such as automobiles, home appliances, home decoration kitchens and bathrooms, and electric bicycles has entered a period of concentrated release. Major merchants actively participate in the event, distributing merchant consumption vouchers around car purchases, home appliances, large supermarkets and department stores, etc., to give consumers real benefits. According to statistics, since September, as of October 13th, Zhongkai High tech Zone has sold nearly 103 cars in the car trade in activity, with sales reaching 13.8351 million yuan; The sales revenue of household appliances and consumer goods reached 13.3893 million yuan; The "Revitalization" campaign for home decoration, kitchen and bathroom consumer goods achieved sales of 854800 yuan; The electric bicycle trade in activity has also made positive progress, with a total of 74 electric bike stores participating.

　　On the one hand, we will strengthen cooperation with enterprises in the area to encourage them to provide high-quality products and services. On the other hand, we will vigorously enhance publicity efforts and use various channels to promote the advantages and benefits of the policy of exchanging old for new to consumers, enhance their awareness and participation enthusiasm, and enrich the consumption industry to continuously stimulate consumption vitality. "The relevant person in charge of the Science and Technology Innovation and Investment Promotion Bureau of Zhongkai High tech Zone introduced that in order to implement the notice of the National Development and Reform Commission and the Ministry of Finance on strengthening support for large-scale equipment updates and exchanging old for new consumer goods, Zhongkai High tech Zone has held multiple special scheduling meetings, studied and formulated the" Zhongkai High tech Zone Strengthening the Implementation of the Special Work Plan for Replacing Old with New Consumer Goods ", and established The working group will deploy specific tasks.

　　The bureau organizes home appliance enterprises in the area to carry out trade in activities, and continues to increase the promotion and supervision of trade in to promote consumption. Preferential subsidies cover many fields such as automobiles, home appliances, home decoration, kitchen and bathroom, electric bicycles, etc. Personnel from various jurisdictions have been deployed to carry out publicity and promotion work. In densely populated areas such as industrial parks, large supermarkets, and stores, various channels such as distributing flyers, posting posters, and screen displays have been used to promote the implementation of the trade in policy and subsidy process, promoting the implementation of the trade in policy for the benefit of the people and creating a strong consumer atmosphere.

　　Promoting consumption is a key driving force for economic growth and is also related to the needs of the people. Next, Zhongkai High tech Zone will continue to organize promotional activities to continuously stimulate consumer vitality. Through the approach of "government guidance, enterprise participation, and government enterprise linkage", we will establish good connections with enterprises to ensure that the work of exchanging old for new can be effectively implemented.

　　At the same time, we will also utilize the characteristics of industrial parks and concentrated enterprises in the area to organize promotional activities for automobile and electric bicycle enterprises in the Tonghu Ecological Smart Zone, as well as a variety of promotional activities such as green smart home appliances trade in and home appliances going to rural areas, to ensure that policy dividends benefit thousands of households and achieve a win-win situation for economic and social benefits.